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Lightning strike a new sponsorship deal
MILTON Keynes Lighning ice hockey team has secured a major new sponsor for the new season.
The deal will see the team sporting the logo of leading men’s grooming brand The Bluebeards Revenge logo on their helmets for the 2011-12 season until April 2012, giving the brand exposure at rinks right across the south of England.
Lightning players will also feature in a new ‘Train Hard, Shave Easy’ TV commercial.
The Lightning’s player-coach Nick Poole (pictured) said: “We're thrilled to welcome Bluebeards Revenge as an official partner to the MK Lightning.
"Ice hockey and the Lightning have a lot in common with Bluebeards Revenge and their customers – it is an action-packed, fast-paced sport and we're a young, ambitious team that works hard but plays hard too - we hope that will really appeal to people that buy Bluebeards Revenge products.”
Nick Gibbens, PR and marketing manager for The Bluebeards Revenge, said: “The Lightning are an awesome team with a great tradition of playing some of the most open and attacking ice hockey in the UK. We are very much looking forward to working with the club on a number of exciting projects.”
28-10-2011
